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This book offers a much-needed introduction to studying the media--how the media function, how they are controlled, and the effect they have on their audiences. It provides clear coverage of the key concepts and ideas that are central to media studies, exploring important debates in the discipline and the theories and research evidence that underpin them.
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James Watson is Director of the BA Honors Degree in Media and Communication run by the University of Greenwich and West Kent College.
The author is erudite, but puts his knowledge at the service of his readers at all times. Len Masterman
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Book Description Palgrave Macmillan, 1998. Hardcover. Condition: Used: Good. Seller Inventory # SONG0312212003