Synopsis
This book offers a much-needed introduction to studying the media--how the media function, how they are controlled, and the effect they have on their audiences. It provides clear coverage of the key concepts and ideas that are central to media studies, ex
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About the Author
James Watson is Director of the BA Honors Degree in Media and Communication run by the University of Greenwich and West Kent College.
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Media Communication: An Introduction to Theory and Process
Seller: Whitehorse Books, CLAYTON, IN, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good. No Jacket. 1997 Trade PB. St. Martin's Press. 317 Pgs. No reader marks, clean pgs, binding solid. Cover with light shelf wear. Back bottom corner with light crease. This lively and supportive textbook introduces students to the role, practice, and influence of the mass media in contemporary society. Emphasizing the social, cultural, political, and economic contexts in which the media operates, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. Seller Inventory # 000712