Making Your Point: Communicating Effectively with Audiences of One to One Million

Hardcover

ISBN 10: 0312378963 ISBN 13: 9780312378967

Publisher: St. Martin's Press, 2008

MAKE EVERY WORD COUNTWe all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody€”students, business people, public speakers, or politicians€”improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett€™s advice is common sense backed by dozens of real-world examples.Learn:-How to devise a simple strategic goal for every interview, meeting, or speech-How to deliver your message in a way that will appeal to your audience-How to make your messages positive, concrete, and empathetic-How to use blogs, podcasts, and Web sites like YouTube to promote your message-How to reach even

From the Back Cover:

Advance Praise for Making Your Point

“A genius of a book; full of the right themes plus a treasure trove of real-life examples. A handbook for effective communications that proves my longtime friend and former editor David Bartlett knows his stuff.”—Bob Woodward, bestselling author

“I can’t imagine anyone better equipped than Dave Bartlett to write a book like this. Dave cuts through the bull and gets right to the point with sound advice for almost any communications situation. If you need to make a point at home or in business, I advise you to read this book carefully and take notes.”—Jim Bohannon, nationally syndicated talk host, Westwood One Radio

“Dave Bartlett knows the communications process inside and out. Whether you’re getting ready to give a speech to thousands or just get your point across to someone at the office, this is the book you need.”—Ron Nessen, former White House press secretary

About the Author:

David Bartlett is senior vice president of Levick Strategic Communications and one of the country’s most sought-after communications strategists and executive coaches. He has helped top executives at corporations, trade associations, nonprofits, and multinationals communicate effectively with a wide variety of key stakeholder groups. Dave served as president of the Radio-Television News Directors Association (RTNDA), as well as vice president of News and Programming for NBC Radio, managing editor for Metromedia Television News, director of News and English Broadcasts for the Voice of America, and director of Global New Services for the WorldSpace direct broadcast satellite system. He has written for the Media Institute, the Aspen Institute, the Media Studies Center, the International Press Institute, the American Journalism Review, Broadcasting & Cable Magazine, and the Federal Communications Law Journal.