The Rhetorics of Popular Culture: Advertising, Advocacy, and Entertainment (Contributions to the Study of Popular Culture) - Hardcover

Robert Root

Hardcover

ISBN 10: 0313244030 ISBN 13: 9780313244032

Publisher: Praeger, 1987

Synopsis

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About this title

About the Author:

ROBERT R. ROOT, JR., is Professor of English at Central Michigan University.

Review:

"As one of the most capable contemporary library school faculty members with an interest in government documents, John Richardson, Jr., in Government Information: Education and Research 1928-1986, offers a fascinating work of general interest that examines the educational research relating to documents in library education over an extended period of time.... Richardson's imaginative technique is one that could be utilized to examine other aspects of library education with great benefit."-Wilson Library Bulletin

?As one of the most capable contemporary library school faculty members with an interest in government documents, John Richardson, Jr., in Government Information: Education and Research 1928-1986, offers a fascinating work of general interest that examines the educational research relating to documents in library education over an extended period of time.... Richardson's imaginative technique is one that could be utilized to examine other aspects of library education with great benefit.?-Wilson Library Bulletin

?An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip.?-Choice

"An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip."-Choice

About this edition

• Publisher: Praeger
• Publication date: 1987
• ISBN 10: 0313244030
• ISBN 13: 9780313244032
• Binding: Hardcover
• Number of pages: 189