Cold War Rhetoric: Strategy, Metaphor, and Ideology (Contributions to the Study of Mass Media & Communications) - Hardcover

Medhurst, Martin J.; Ivie, Robert L.; Wander, Philip; Scott, Robert L.

Hardcover

ISBN 10: 0313267669 ISBN 13: 9780313267666

Publisher: Greenwood Pub Group, 1990

Synopsis

Cold War Rhetoric is the first book in twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow-McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism--strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.

About this title

About the Author:

MARTIN J. MEDHURST is Associate Professor of Speech Communication at Texas A&M University.

About this edition

• Publisher: Greenwood Pub Group
• Publication date: 1990
• ISBN 10: 0313267669
• ISBN 13: 9780313267666
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240