Cold War Rhetoric: Strategy, Metaphor, and Ideology (Contributions to the Study of Mass Media & Communications) - Hardcover
Synopsis
Cold War Rhetoric is the first book in twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow-McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism--strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.
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About the Author
MARTIN J. MEDHURST is Associate Professor of Speech Communication at Texas A&M University.
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Cold War Rhetoric: Strategy, Metaphor, and Ideology (Contributions to the Study of Mass Media & Communications)
Published by
Greenwood Pub Group, 1990
ISBN 10: 0313267669
ISBN 13: 9780313267666
Used
Hardcover
First Edition
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