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Linguistic Cultures of the World: A Statistical Reference (Cross-Cultural Statistical Encyclopedia of the World) - Hardcover
Synopsis
This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.
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Book Description
Quantitative comparisons to be used on a global basis, focusing on over 460 language groups and the impact linguistic groups have upon such factors as economic development, demographic behavior, and general business policies. Some 130,000 statistics are provided.
About the Author
PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).
"About this title" may belong to another edition of this title.
- PublisherGreenwood
- Publication date1997
- ISBN 10 031329769X
- ISBN 13 9780313297694
- BindingHardcover
- Number of pages448
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