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Synopsis
In the 1990s, the American workplace is undergoing right-sizing, restructuring, downsizing, empowerment, and paradigm shifts! In other words, fewer people are attempting to do more tasks. Business buzzwords help convey ideas, issues, or responses. Business jargon is communication shorthand, but people need to correctly interpret this shorthand, which requires a common understanding. American business people too frequently assume new individuals in their organization and their professional counterparts around the world understand business jargon. This book is a practical reference for students, managers, and international business people trying to comprehend the fast-paced buzzword-laden language used by business people in the United States.
Consider the headline, Blue Chips Hit New High As Fed Rate Session Looms. Any American business person concerned with interest rates would know that it means the stock prices of large, well-established U.S. businesses have risen higher than ever before and the Open Market Committee of the Federal Reserve Board will consider whether to raise interest rates. But would a student or a foreign business person understand the headline? The use of jargon, like any specialized language, excludes people who do not comprehend it. This book helps people to understand the business jargon used in the United States and, in the process, improve business communication.
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About the Author
W. DAVIS FOLSOM is Professor of Marketing and Economics in the School of Business at the University of South Carolina―Aiken. He is involved in both local and international consulting and research activities and is the coauthor of Understanding NAFTA and Its International Business Implications (1996) and International Business Agreements in the People's Republic of China (1996).
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Understanding American Business Jargon: A Dictionary
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