This proven text will appeal to instructors who seek a strong strategic focus with completely integrated coverage of technology. The text provides thorough treatment of emerging markets, new technologies and hot marketing trends. All concepts and topics help students adapt to -- and strategically plan for -- changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. The content is enhanced by the exceptionally clear, interesting and lively writing style that is the authors' trademark, as well as an exciting new layout, strong pedagogy, and a streamlined supplements package.
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0314017801.G
Seller: HPB-Emerald, Dallas, TX, U.S.A.
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