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Synopsis
A combined reader and casebook for introductory strategic management courses. Offers a balanced coverage of the main themes of strategic management and a broad representation of the different approaches and theories. A European perspective is reflected in the choice of topics, articles, examples and cases.
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About the Author
Prof. Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University. Ron studied Political Science at the University of Alberta in his native Canada. After receiving his bachelor's degree he moved to the Netherlands and got his MBA and PhD at the Erasmus University in Rotterdam. From 1987 to 1998 he was a professor of strategic management at the Rotterdam School of Management / Erasmus Graduate School of Management. During this period he taught strategy in 15 countries, at universities and in companies, and acted as consultant to a wide variety of firms. For two years he was also Associate Director of RSM, in charge of managing the MBA Program. Since 1998, at the Center for Strategy & Leadership and its predecessors, Ron has combined boardroom consultancy work with in-company trainings and applied management research. As consultant he works with many top international companies on such topics as corporate strategy, business innovation, strategic alliances and strategies for growth. As trainer he has given seminars and training courses to hundreds of companies around the world and lectured at more than 30 universities. He has (co-)authored numerous articles and books, among which the internationally leading textbook on strategic management, Strategy - Process, Content, Context: An International Perspective. Over 250.000 copies have been sold so far and the book is used at more than 200 business schools around the world. In 2005 the 2nd edition was published of Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage, while his latest book, Mapping the Mind of the Strategist, was published in 2007.
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- PublisherSouth-Western College Pub
- Publication date1994
- ISBN 10 0314032134
- ISBN 13 9780314032133
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages896
- Rating
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Strategy: Process, Content and Context - An International Perspective
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West Publishing Co 01/04/1994, 1994
ISBN 10: 0314032134
ISBN 13: 9780314032133
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Strategy: Process, Content and Context - An International Perspective
Published by
West Publishing Co 01/04/1994, 1994
ISBN 10: 0314032134
ISBN 13: 9780314032133
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Strategy: Process, Content, Context
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ISBN 10: 0314032134
ISBN 13: 9780314032133
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