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Synopsis
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
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Review
From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.
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- ISBN 10 0314055207
- ISBN 13 9780314055200
- BindingHardcover
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Effective Marketing: Creating and Keeping Customers: Instructor's Manual
Published by
International Thomson Publishing
ISBN 10: 0314055207
ISBN 13: 9780314055200
Used
Hardcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Front cover worn and creased. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-H-013-01045
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Effective Marketing: Creating and Keeping Customers: Instructor's Manual
Published by
International Thomson Publishing, 1994
ISBN 10: 0314055207
ISBN 13: 9780314055200
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:0314055207. Seller Inventory # 7416623
Quantity: 1 available
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Instructor's Manual to Accompany Effective Marketing, creating and Keeping Customers
Published by
West Publishing Company, College & School Division, Eagan, MN, U.S.A., 1995
ISBN 10: 0314055207
ISBN 13: 9780314055200
Used
Trade Paperback
Seller: Reader's Corner, Inc., Raleigh, NC, U.S.A.
Seller rating 4 out of 5 stars
Trade Paperback. Condition: As New. First Edition, First Printing. This is a fine, as new, first edition, first printing paperback copy, tan spine. With 3 hole binder holes. This is the instructor's manual not the textbook. Seller Inventory # 067290
Quantity: 1 available
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Effective Marketing: Creating and Keeping Customers: Instructor's Manual
Published by
International Thomson Publishing 15.10.1994., 1994
ISBN 10: 0314055207
ISBN 13: 9780314055200
Used
Hardcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Gebundene Ausgabe. Condition: Gut. 636 Seiten nice book ex Library Sprache: Englisch Gewicht in Gramm: 1260. Seller Inventory # 338896
Quantity: 1 available