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Synopsis
This new strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.
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About the Author
David Lei received his PhD at Columbia University in Marketing/Management of Organizations and is now an Associate Professor of Business Policy at Southern Methodist University. His area of expertise is in Strategic Alliances Corporate Strategy Manufacturing Technology and Global Communication. Lei's current research interests are investment technology and strategic alliances he also consults with various companies in financial services and technology-intensive firms. Professor Lei has written numerous journal articles and served as an ad-hoc reviewer for several academic journals.
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Strategic Management: Building and Sustaining Competitive Advantage
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Strategic Management: Building and Sustaining Competitive Advantage
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South-Western College Pub, 1995
ISBN 10: 0314061134
ISBN 13: 9780314061133
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Strategic Management: Building and Sustaining Competitive Advantage
Published by
South-Western College Pub, 1995
ISBN 10: 0314061134
ISBN 13: 9780314061133
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Strategic Management: Building and Sustaining Competitive Advantage
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West Publishing Co 14/10/1995, 1995
ISBN 10: 0314061134
ISBN 13: 9780314061133
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