Items related to Strategic Management: Competitiveness & Globalization:...
Synopsis
This textbook introduces the strategic management tools and techniques used by firms competing in the global economy. Business- level, corporate-level, acquisition, and international approaches to strategy are examined. The fifth edition adds 35 case studies of international companies, a chapter on entrepreneurship, and sections on profit pools, activity mapping, and the balanced scorecard. Annotation c. Book News, Inc., Portland, OR
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