Items related to Analysis for Strategic Marketing

Analysis for Strategic Marketing - Softcover

Rao, Vithala R.; Steckel, Joel H.

 
9780321001986: Analysis for Strategic Marketing

Synopsis

Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.

"synopsis" may belong to another edition of this title.