Items related to Analysis for Strategic Marketing

Analysis for Strategic Marketing - Softcover

Rao, Vithala R.; Steckel, Joel H.

 
9780321001986: Analysis for Strategic Marketing

Synopsis

Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9788131701607: Analysis For Strategic Marketing

Featured Edition

ISBN 10:  8131701603 ISBN 13:  9788131701607
Publisher: Pearson Education
Softcover