For courses in Advertising Principles. Advertising and Sales Promotion Strategy explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to be able to design successful strategies. Interdisciplinary in focus, it integrates perspectives from marketing, economics, psychology, anthropology, and operations research. It captures the constantly changing nature of promotion, highlighting how firms develop new media, appeals, and methods to better compete with their rivals in a dynamic environment.
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1. Advertising and Sales Promotion Strategy
Published by
Prentice Hall
(1997)
ISBN 10: 0321014111
ISBN 13: 9780321014115
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Hardcover
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Book Description Prentice Hall, 1997. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110321014111
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