Items related to Marketing Research

Marketing Research - Softcover

Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H.

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9780321014160: Marketing Research

Synopsis

The three parts of this text cover: Basic concepts, Data collection and Analytical methods. Discusses the need for and types of studies and the design of studies. Covers coding, basic analysis and advanced analysis. DLC: Marketing research.

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