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Synopsis
This engaging and highly effective guide is one of the most comprehensive and up-to-date PR writing books available. This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for readers. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, providing step-by-step procedures for creating and distributing a variety of successful public relations materials. For public relations writers learning or honing their trade, and people with an interest in public relations.
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From the Back Cover
This engaging and highly effective guide is one of the most comprehensive and up-to-date PR writing books available. This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for readers. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, providing step-by-step procedures for creating and distributing a variety of successful public relations materials. For public relations writers learning or honing their trade, and people with an interest in public relations.
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Public Relations Writing and Media Techniques (4th Edition)
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # J05O-00866
Quantity: 1 available
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Public Relations Writing and Media Techniques (4th Edition)
Seller: Bookshelfillers, Merchantville, NJ, U.S.A.
Seller rating 3 out of 5 stars
Soft Cover. Condition: NEW. 4th Edit, softcover, NEW, no marks or blemishes, light shelf wear. Immediate shipping w/tracking included. Seller Inventory # 016836
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Public Relations: Writing And Media Techniques
Published by
Addison Wesley Educational Publishers Inc, New York, 2001
ISBN 10: 0321070143
ISBN 13: 9780321070142
Used
Pictorial Soft Cover
First Edition
Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
Seller rating 4 out of 5 stars
Pictorial Soft Cover. Condition: Very Good. First Edition. 570 pages. Book is in Very good condition throughout. Seller Inventory # 126058
Quantity: 1 available