Dynamics of Software Development - Softcover

McCarthy, Jim

9780321133533: Dynamics of Software Development

Softcover

ISBN 10: 0321133536 ISBN 13: 9780321133533

Don't flip the bozo bit.A" Get to a known state and stay there.A" When slipping, don't fall.A" These practical rules, and many others, are explained in this classic book- now back in print. The original edition of this book preceded agileA" software development and came before Scrum.A" In many ways, it was one of the first truly practical, hands-on books about working with and managing a software development team. In 1996, this was largely uncharted territory: most teams, even at large and mature corporations, were run by seat-of-the-pants methods. Academic resources about development processes were available, but understanding them was hard and applying them in the real world was harder. DYNAMICS OF SOFTWARE DEVELOPMENT changed the game-and its insights are still relevant in the twenty-first-century world of Web services. Software developers learn the basic dynamics of the development process and the practical rules and best practices for enhancing team efficiency and effectiveness. This new edition includes a CD of the author's famous 21 RulesA" presentation. Now back in print and complete with a video presentation of the 21 Rules,A" this classic book illustrates how to enhance software development team efficiency and effectiveness by understanding the practical rules and dynamics of the software development process.

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From the Back Cover:

McCarthy has distilled a veteran's hard-won know-how into 54 memorable, pragmatic maxims - short essays on defining, building, shipping, and marketing software successfully, whether commercially or in-house. With a grown-up wit that's by turns homespun and sophisticated, McCarthy tells you how to maintain your cool (""Don't Flip the Bozo Bit""), organize a crack team (""Get Their Heads into the Game""), analyze the customer and the competition (""Alone? A Market Without a Competitor Ain't""), handle uncertainty and schedule slips (""When You Slip, Don't Fall""), make commitments with integrity (""Be like the Doctors""), and stabilize the product so that you can ship it (""Don't Shake the Jell-O""). McCarthy shows you how to develop a marketing message and how to launch your product too, and in the appendix, he tells you how to hire smart people and keep them happy and productive. Along the way, McCarthy meditates on software aesthetics and familiar software development phenomena - the ""death march to Egghead"", burn-out, internecine quarrels, being lost in software, the software dream and successive awakenings, the self-critical customer. McCarthy's preoccupation with the dynamics of the process infected his brother, artist Patrick McCarthy, with a sense of the ""rich, deep, psychocultural extravaganza"" that is software development, and themes both humorous and dark emerge in the handsome illustrations for the book. You'll find Dynamics of Software Development as engrossing and exciting as software development itself. This book is destined to be read by software designers, developers, marketers, technical managers, and industry insiders for many years to come.

About the Author:

Michele McCarthy developed many of the team formation concepts that McCarthy Technologies teaches and is a codeveloper of the Core 3.0 Protocols. Michele is the coauthor of Software for Your Head.

Jim McCarthy is president of McCarthy Technologies, a consultancy that helps develop high-performance software development teams worldwide. Before starting his business, Jim worked at Microsoft Corporation for many years and led the team that developed Microsoft Visual C++ 1.0.

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