This text presents a practical perspective on microeconomic theory for students. Real-world examples are integrated throughout the text, and the author's use of modern theories to analyze actual markets, and a clear, step-by-step approach to problem-solving aims to motivate and challenge students, and help them better understand how microeconomic theory is used to resolve problems and analyze policy issues. Game theory is integrated throughout the second half of the text, rather than in one isolated chapter.
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Jeffrey M. Perloff is a professor in and chair of the Department of Agricultural and Resource Economics at the University of California at Berkeley. His textbooks are Modern Industrial Organization (co-authored with Dennis Carlton) and Microeconomics. Professor Perloff has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is currently an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. A fellow of the American Agricultural Economics Association, his economic research covers industrial organization, marketing, labor, trade, and econometrics. He has consulted with a number of nonprofit organizations and government agencies including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture.
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