Items related to Content Strategy for the Web
Synopsis
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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About the Author
Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web.
Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.
In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.
"About this title" may belong to another edition of this title.
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Content Strategy for the Web
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Content Strategy for the Web
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Pearson Education, Limited, 2009
ISBN 10: 0321620062
ISBN 13: 9780321620064
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Content Strategy for the Web
Published by
Pearson Education, Limited, 2009
ISBN 10: 0321620062
ISBN 13: 9780321620064
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Content Strategy for the Web
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Content Strategy for the Web
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Content Strategy for the Web (Voices That Matter)
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Content Strategy for the Web
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Content Strategy for the Web
Published by
Pearson Education, Limited, 2009
ISBN 10: 0321620062
ISBN 13: 9780321620064
Used
Softcover
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