The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever - Softcover
Synopsis
Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, theyre carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.
When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communicationand even mob mentality.
In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether youre a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.
"synopsis" may belong to another edition of this title.
About the Author
Cliff Atkinson wrote the book on using PowerPoint effectively with Beyond Bullet Points. The book pioneered the market for smart presentation books. Cliffs impact on the field of presentations has been significant. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nations first Vioxx trial in 2005presentations which Fortune magazine called frighteningly powerful. He has taught his approach at many of the countrys top law firms, government agencies, business schools, and corporations, including Sony, Toyota, Nestlé, Nokia, Nationwide, Deloitte, Amgen, Bristol-Myers Squibb, Intel, Microsoft, and the United Nations International Criminal Tribunal.
"About this title" may belong to another edition of this title.
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The Backchannel : How Audiences are Using Twitter and Social Media and Changing Presentations Forever
Published by
Pearson Education, Limited, 2009
ISBN 10: 0321659511
ISBN 13: 9780321659514
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Softcover
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-S-018-04079
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The Backchannel
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Softcover. Condition: Neu. Neu -Armed with laptops, cell phones, smartphones, and other devices, audiences have taken control through "the backchannel" of conversation. In this book, communications expert Atkinson shows that if presenters join the new conversations with audiences, the outcome can be a new, more effective form of communication. 222 pp. Englisch. Seller Inventory # INF1000032774
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
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paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0321659511