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Synopsis
This second edition of Designing the Obvious explains why and how to design applications that are so easy to use that people attribute their ability to use them effectively to pure common sense.
We need to:
Make decisions based not on whim, but on strategy
Build only what's absolutely necessary
Quickly turn beginning users into intermediates
Prevent errors when possible and gracefully handle those we cannot prevent
Reduce and refine task flows to make the complex clear
Design not for users, but for their situations
Be persuasive by helping users make decisions that align with their needs
Ignore the demands of users and stick to a vision (gasp!)
"synopsis" may belong to another edition of this title.
About the Authors
Robert Hoekman, Jr., is a user experience strategist who has worked with MySpace, Seth Godin (Squidoo), Automattic (WordPress), and countless others, and has spoken at industry events all over the world, including An Event Apart, Web App Summit, and SXSWi.
Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others.
He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.
Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool.
Learn more about Robert at rhjr.net. He is "rhjr" on Twitter.
"About this title" may belong to another edition of this title.
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Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design (Voices That Matter)
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Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design
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ISBN 10: 0321749855
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Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design
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Designing the Obvious : A Common Sense Approach to Web and Mobile Application Design
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Pearson Education, Limited, 2010
ISBN 10: 0321749855
ISBN 13: 9780321749857
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Designing the Obvious : A Common Sense Approach to Web and Mobile Application Design
Published by
Pearson Education, Limited, 2010
ISBN 10: 0321749855
ISBN 13: 9780321749857
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