Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter) - Softcover

Book 62 of 141: Voices That Matter

Adams, Paul Adams

  • 3.94 out of 5 stars
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9780321804112: Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)
Softcover
ISBN 10: 0321804112 ISBN 13: 9780321804112
Publisher: New Riders, 2011

Synopsis

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

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About the Author

Paul Adams is widely recognized as one of the leading thinkers on the social web. He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. Prior to Facebook, Paul led Google’s social research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile. He has worked in the user experience field for the last 11 years, as a product designer with Dyson, a consultant for clients including Vodafone, the BBC, and the Guardian, and as a researcher in the fields of social behavior and technology across Europe, the U.S., and Asia.

For more information on Paul’s work, visit his site ThinkOutsideIn.com

"About this title" may belong to another edition of this title.

Publisher
New Riders
Publication date
2011
Language
English
ISBN 10 
0321804112
ISBN 13 
9780321804112
Binding
Paperback
Number of pages
168
Rating
  • 3.94 out of 5 stars
    720 ratings by Goodreads

Other Popular Editions of the Same Title

9789332502048: Grouped: How small groups of friends are the key to influence on the social web,

Featured Edition

ISBN 10:  9332502048 ISBN 13:  9789332502048
Publisher: Pearson India Education, 2013
Softcover