Synopsis
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
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Content Strategy for the Web, 2nd Edition
Seller: Dream Books Co., Denver, CO, U.S.A.
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Content Strategy for the Web, 2nd Edition
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Paperback. Condition: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0321808304-8-6
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Content Strategy for the Web, 2nd Edition
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web
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Content Strategy for the Web
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0321808304I3N00