Items related to Design Currency
Synopsis
The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.
For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that.
In Design Currency, you will learn how to:
- Leverage traditional design skills in new ways
- Measure the value that your design work brings to a project
- Articulate that value so that you can position yourself as a partner in the development process
- Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced
- Generate business value by better identifying audience needs
"synopsis" may belong to another edition of this title.
About the Author
Jenn Visocky O’Grady is a professor at Cleveland State University, and Ken Visocky O’Grady an associate professor at Kent State University–both Ohio state schools where they launch the careers of design hopefuls and recent converts. They’re also principals at Enspace, and co-authors of The Information Design Handbook, and A Designer’s Research Manual. Accolades include recognition in such magazines and books as HOW, Print, Caffeine for the Creative Team, and The Layout Workbook. The pair strives to make academic concepts approachable while celebrating the power, impact, and potential of good design.
"About this title" may belong to another edition of this title.
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Design Currency
Published by
Adams Media (edition 1), 2013
ISBN 10: 0321844920
ISBN 13: 9780321844927
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 0321844920-11-1
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Design Currency : Understand, Define, and Promote the Value of Your Design Work
Published by
Pearson Education, Limited, 2013
ISBN 10: 0321844920
ISBN 13: 9780321844927
Used
Softcover
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Design Currency
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Design Currency: Understand, define, and promote the value of your design work
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Design Currency
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Design Currency
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