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Adobe Experience Manager: A Guide to CQ5 for Marketing Professionals (Classroom in a Book) - Softcover
Synopsis
Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.
Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.
After reading this book, marketers will understand:
· The basics of content management in Adobe Experience Manager
· How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products
· How to manage dynamic content that is targeted to specific audiences
· The fundamental concepts that will help to create a smooth implementation
Getting Started
Ch 1: The Basics
Ch 2: Evaluating AEM
Ch 3: Managing Content
Ch 4: Digital Asset Management
Ch 5: Metadata and Tagging
Ch 6 Multilingual Content
Ch 7: Workflows
Ch 8: Social Communities
Ch 9: E-Commerce
Ch 10: Mobile for Marketers
Ch 11: Architecture Basics
Ch 12: Administration Basics
Ch 13: Web Analytics
Ch 14: Marketing Campaign Management
Ch 15: Dynamic Content
Ch 16: Integrating AEM
Ch 17: Technical Basics
Ch 18: Defining Requirements
Ch 19: User Experience Design
Ch 20: The Implentation Process
"synopsis" may belong to another edition of this title.
About the Author
Ryan Lunka has worked as a solution consultant with various parts of Adobe’s enterprise customer experience management technologies. He currently works with CITYTECH, Inc., an Adobe Experience Manager implementation partner in Chicago. He received a Bachelor of Business Administration from Ohio University with a focus in management information systems, and a graduate degree in information strategy, systems, and technology from Muskingum University. He has a passion for digital strategy and web technologies and a deep understanding of the business value of the Adobe Digital Marketing suite.
"About this title" may belong to another edition of this title.
- PublisherAdobe Pr
- Publication date2013
- ISBN 10 0321928636
- ISBN 13 9780321928634
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages345
- Rating
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Pearson Education (US), United States, Indianapolis, 2013
ISBN 10: 0321928636
ISBN 13: 9780321928634
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Paperback. Condition: Very Good. Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. Theyll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. Theyll also learn about common mistakes and how to avoid them. After reading this book, marketers will understand: The basics of content management in Adobe Experience Manager How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products How to manage dynamic content that is targeted to specific audiences The fundamental concepts that will help to create a smooth implementation Getting Started Ch 1: The Basics Ch 2: Evaluating AEM Ch 3: Managing Content Ch 4: Digital Asset Management Ch 5: Metadata and Tagging Ch 6 Multilingual Content Ch 7: Workflows Ch 8: Social Communities Ch 9: E-Commerce Ch 10: Mobile for Marketers Ch 11: Architecture Basics Ch 12: Administration Basics Ch 13: Web Analytics Ch 14: Marketing Campaign Management Ch 15: Dynamic Content Ch 16: Integrating AEM Ch 17: Technical Basics Ch 18: Defining Requirements Ch 19: User Experience Design Ch 20: The Implentation Process. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009564858
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