The Design Method: A Philosophy and Process for Functional Visual Communication (Voices That Matter)

4.23 avg rating
( 71 ratings by Goodreads )
 
9780321928849: The Design Method: A Philosophy and Process for Functional Visual Communication (Voices That Matter)

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.


In this book, you will learn: - Ways to conduct research and gain insight into your clients’ situations - A process for establishing strategies and plans for your projects - How to develop a cohesive concept and visual direction for each client/job - An iterative approach to prototype, test, refine, and produce effective design - Techniques for presenting and documenting creative work - Tips for making your design studio operate efficiently and consistently

"synopsis" may belong to another edition of this title.

About the Author:

Eric Karjaluoto is creative director and a founding partner of the creative agency smashLAB. Since 2000, he has helped a broad range of clients including The Vancouver Aquarium, the University of Minnesota, and The Nature Conservancy with their strategic, design, and communication challenges. Eric wrote Speak Human (Outmarket the Big Guys by Getting Personal), and he writes regularly about design at erickarjaluoto.com.

Review:

“Everyone likes to complain about design, but almost no one is leading, teaching, and talking about how to do it better. Thanks, Eric, for giving us a book we can share with those that need it—us!” —Seth Godin, Author of The Icarus Deception

“Eric Karjaluoto doesn’t think this book is for everyone, and boy is he wrong. This book is for every designer on the planet. The Design Method is proof positive that it is possible to make timeless, beautiful design that actually succeeds in the marketplace. If you’ve ever had your work rejected by a client (and who hasn’t), this book is for you.” —Debbie Millman, President Design, Sterling Brands

“Designers often get confused with artists. Designers, however, are not paid to communicate their issues but to solve other people’s problems. We are professionals and we have clients. For them we visualize ideas, processes, messages, and products. Working within constraints means that we cannot wait for that moment of divine inspiration. It means employing methods to keep us on track by making our thought process transparent to our clients and our peers. When kids ask me for the three most important things to do, I tell them: 1) Learn; 2) Learn; 3) Learn. And in that order. Start by reading this book.” —Erik Spiekermann, Partner, Edenspiekermann

“Clearly, Eric hates everything I stand for, but you should still buy his excellent book. No matter your motives and aspirations, he offers a strong, useful method that will make you a better designer.” —Stefan G. Bucher, Designer, Illustrator, Writer, 344 Design
“Full of useful advice on how to tackle a graphic design project from start to finish. An excellent addition to the library of any design student or self-employed designer.” —David Airey, Designer, and Author of Logo Design Love
“There are so many design books that are simply overblown portfolios. The Design Method presumes that designers know how to read and think. The book is dense, intelligent, and bravely opinionated. When designers are given nothing but frosting and pretty fluff, it is refreshing to see a book that challenges perceptions and informs us.” —Sean Adams, Partner, AdamsMorioka
“This is a book that the design industry has needed for decades. It assumes that the designer wants to do effective work, which of itself is worthy of an entire book. In an era when design is being commoditized—even by the industry itself—I welcome this book and hope it has a widespread influence.” —David C. Baker, Principal, Recourses, Inc.
“It seems the design world increasingly confuses fame for mastery. Eric’s book will hurtle you down the path of mastery, first. Apply this thinking everywhere and you might become famous, second. If you want to expertly navigate the exploding potential that design now holds, this is the best new guidebook I know.” —Brian Collins, Chief Creative Officer, Collins
“Required reading for all students of design, Karjaluoto’s straight-talking Method aptly advances designers beyond artistic makers to constructive facilitators that make things happen.” —Robin Alyse Doyle, Managing Editor, Communication Arts
“As a successful designer and design commentator, Eric Karjaluoto combines his twin passions to great effect in The Design Method. By turns wise, witty, and opinionated, the book acts as a thoughtful and practical guide to doing effective brand, communication, and graphic design. While not all designers will embrace Karjaluoto’s method, all have something to learn from it.” —Peter Giffen, Editor, Applied Arts Magazine
“Eric: I know you were only 10 years old at the time, but if you’d published this in 1984 I might have avoided some of the lessons I had to learn the really, really hard way. This is solid thinking, clearly articulated. You done good!” —Dave Mason, Principal / Strategy Director, Multiple Inc.
“Eric Karjaluoto has a wonderful way of writing about design, which is engaging, conversational, and understandable. While this book is helpful for anyone interested in design, it is also a pleasure to read.” —Paula Scher, Partner, Pentagram
“For the first eight years of my design career I learned from my mentor. For the next eight, I learned from my mistakes. The Design Method short circuits both with practical advice and proven wisdom. Karjaluoto’s casual style and personal perspective make for an engaging, non-nonsense read. There are times when you’ll want to put this book down—but only to make the changes it recommends.” —Christopher Simmons, Principal / Creative Director, Mine
“Eric Karjaluoto’s book, The Design Method, is the essential handbook that should come with every career in design. This exceptionally practical reference, based on real world experiences in problem solving, will inform and enlighten everyone from beginning students to seasoned practitioners.” —Myles Tanaka, Department Chair, The Art Institute of New York City

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Karjaluoto, Eric
ISBN 10: 0321928849 ISBN 13: 9780321928849
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 19360818-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.75
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

2.

Karjaluoto, Eric
ISBN 10: 0321928849 ISBN 13: 9780321928849
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9780321928849

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.41
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Karjaluoto, Eric
Published by Prentice Hall
ISBN 10: 0321928849 ISBN 13: 9780321928849
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0321928849

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.78
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

4.

Eric Karjaluoto
Published by Pearson Education (US), United States (2013)
ISBN 10: 0321928849 ISBN 13: 9780321928849
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. Feeling uninspired? That shouldn t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.In this book, you will learn:- Ways to conduct research and gain insight into your clients situations- A process for establishing strategies and plans for your projects- How to develop a cohesive concept and visual direction for each client/job- An iterative approach to prototype, test, refine, and produce effective design- Techniques for presenting and documenting creative work- Tips for making your design studio operate efficiently and consistently. Bookseller Inventory # AAS9780321928849

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.21
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Karjaluoto, Eric
ISBN 10: 0321928849 ISBN 13: 9780321928849
New Quantity Available: 2
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780321928849

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.83
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Eric Karjaluoto
Published by Pearson Education (US), United States (2013)
ISBN 10: 0321928849 ISBN 13: 9780321928849
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. Feeling uninspired? That shouldn t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.In this book, you will learn:- Ways to conduct research and gain insight into your clients situations- A process for establishing strategies and plans for your projects- How to develop a cohesive concept and visual direction for each client/job- An iterative approach to prototype, test, refine, and produce effective design- Techniques for presenting and documenting creative work- Tips for making your design studio operate efficiently and consistently. Bookseller Inventory # AAS9780321928849

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.22
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Karjaluoto, Eric
Published by New Riders
ISBN 10: 0321928849 ISBN 13: 9780321928849
New Softcover Quantity Available: 1
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description New Riders. Book Condition: New. 2013. 1st Edition. Paperback. Num Pages: 240 pages, illustrations (black and white). BIC Classification: ABA; AK. Category: (P) Professional & Vocational. Dimension: 203 x 148 x 15. Weight in Grams: 302. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780321928849

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.16
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Karjaluoto, Eric
Published by New Riders (2013)
ISBN 10: 0321928849 ISBN 13: 9780321928849
New Softcover First Edition Quantity Available: 1
Rating
[?]

Book Description New Riders, 2013. Book Condition: New. 2013. 1st Edition. Paperback. Num Pages: 240 pages, illustrations (black and white). BIC Classification: ABA; AK. Category: (P) Professional & Vocational. Dimension: 203 x 148 x 15. Weight in Grams: 302. . . . . . . Bookseller Inventory # V9780321928849

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.24
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

9.

Karjaluoto, Eric
Published by New Riders
ISBN 10: 0321928849 ISBN 13: 9780321928849
New PAPERBACK Quantity Available: 1
Seller:
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description New Riders. PAPERBACK. Book Condition: New. 0321928849. Bookseller Inventory # Z0321928849ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.32
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Karjaluoto, Eric
Published by New Riders (2013)
ISBN 10: 0321928849 ISBN 13: 9780321928849
New Paperback Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description New Riders, 2013. Paperback. Book Condition: New. Never used!. Bookseller Inventory # 0321928849

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.15
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book