Synopsis
This strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.
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About the Authors
Robert A. Pitts is professor of Strategic and International Management at Gettysburg College in Pennsylvania since 1986, Robert Pitts has authored a wide range of successful strategy texts, articles, and case studies during his 27 years of teaching. His teaching and research focus also includes the field of corporate finance. Prior to Gettysburg, he taught for 13 years in the management department at Penn State University. Pitts has been a visiting professor at the Sasin Graduate Institute in Bangkok, Thailand and IMEDE Management Institute in Lausanne, Switzerland, among others. Before entering academia, he worked in industry as an Investment Analyst for Prudential, a Plant Manager in Thailand, and as a US Peace Corps volunteer. Pitts holds degrees from Harvard (DBA), Columbia (MBA), and Yale (BA).
David Lei received his PhD at Columbia University in Marketing/Management of Organizations and is now an Associate Professor of Business Policy at Southern Methodist University. His area of expertise is in Strategic Alliances, Corporate Strategy, Manufacturing Technology, and Global Communication. Lei's current research interests are investment technology and strategic alliances, he also consults with various companies in financial services and technology-intensive firms. Professor Lei has written numerous journal articles and served as an ad-hoc reviewer for several academic journals.
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Strategic Management : Building and Sustaining Competitive Advantage, 2nd
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South-Western, Mason, OH, 1999
ISBN 10: 0324006993
ISBN 13: 9780324006995
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Strategic Management: Building and Sustaining Competitive Advantage
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Strategic Management: Building and Sustaining Competitive Advantage
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South-Western 01.08.1999., 1999
ISBN 10: 0324006993
ISBN 13: 9780324006995
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Condition: Gut. Auflage: 2nd. 494 Seiten Exemplar aus einer wissenchaftlichen Bibliothek Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 969 252000495206400,0 x 204000410468352,0 x 26000052191232,0 cm, Taschenbuch. Seller Inventory # 400354
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