The focus of this book is on using data and spreadsheet models effectively for the analysis of business problems and decision making. Included are discussions of building good spreadsheet models; data collection, visualization, and statistical analysis; forecasting; optimization using Excel Solver; decision and risk analysis; and simulation using Crystal Ball add-in for Excel and Arena BE. The principal focus is on gaining insight and intuition for better decisions, with applications in operations planning, finance, and marketing.
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Jeffrey D. Camm is Professor of Quantitative Analysis and Head of the Department of Quantitative Analysis and Operations Management at the University of Cincinnati. Born in Cincinnati, Ohio, he earned a BS in Mathematics from Xavier University and Ph.D. in Management Science from Clemson University. He has been at the University of Cincinnati for 15 years, and was a visiting scholar at Stanford University in 1992. Professor Camm has published over 20 papers in a variety of journals in the general area of applied optimization. In 1987 he was the recipient of the Harold Grilliot Award for the promotion of outstanding faculty/student relations and in 1995 he received the UC MBA Excellence in Teaching Award. An avid runner, in 1989 he ran a personal best 2 hours 29 minutes at the Columbus, OH Marathon. Dr. Camm has served as an operations research consultant to a number of organizations including Procter & Gamble, The Kroger Company, The United States Air Force, Ernst and Young Performance Improvement, Cinergy Inc., Louisville Gas & Electric, and Owens Corning.
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