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Synopsis
This text provides an overview of the international dimensions of marketing, including international marketing, foreign marketing, and multinational marketing, and discusses differences in key factors that define and influence international and domestic marketing.
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About the Author
Vern Terpstra is Professor Emeritus of International Business at the University of Michigan. He has authored twelve books and numerous articles that have appeared in U.S, European, and Asian journals. He is past president of the Academy of International Business and has been elected a Fellow of the Academy. He has taught at the Wharton School as well as in Britain, the Netherlands, China, Indonesia, Taiwan and Zaire. He has consulted on international business issues with corporations in the U.S. and abroad, the U.S. government, the World Book, and universities.
Lloyd Russow is the Coordinator of International Business Programs and Faculty at Philadelphia College of Textiles & Science (PCT&S). He has been teaching courses in international business, international marketing, trading blocs, and principles of marketing since he joined PCT&S in 1992. Lloyd has articles published in Journal of Global Marketing, International Marketing Review, Journal of Studies in International Education, and other journals. He is chair of the Academy of International Business, NE Chapter.
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- PublisherCengage Learning
- Publication date1999
- ISBN 10 0324014910
- ISBN 13 9780324014914
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages211
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International Dimensions of Marketing
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International Dimensions of Marketing, 4th
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South-Western, Cincinnati, OH, 2000
ISBN 10: 0324014910
ISBN 13: 9780324014914
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Softcover. Condition: Very Good. 4th Edition. The text appears clean, the cover is in nice condition. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0324014910. ISBN/EAN: 9780324014914. Pictures of this item not already displayed here available upon request. Inventory No: 1560789607. Seller Inventory # 1560789607
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International Dimensions of Marketing, 4th
Published by
South-Western, Cincinnati, OH, 2000
ISBN 10: 0324014910
ISBN 13: 9780324014914
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Softcover. Condition: New. 4th Edition. Book is New, Excellent condition. Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0324014910. ISBN/EAN: 9780324014914. Pictures of this item not already displayed here available upon request. Inventory No: 1560793037. Seller Inventory # 1560793037
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