This text takes a traditional neo-classical approach to managerial economics. It is a proven book with a reputation for concise and clear writing, correct presentation of economics, outstanding end-of-chapter problems and cases. Its tried-and-true problem-solving approach helps the reader see how managers can use economic analysis to solve business problems and make better decisions.
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Lila J. Truett (Ph.D., University of Iowa) has had an unusually long tenure as Director of the Division of Economics and Finance at The University of Texas at San Antonio. Her husband, Dale B. Truett, has been honored with an Ashbel Smith Professorship, the University's highest distinction for scholarship and research. Dale Truett received his doctorate from the University of Texas at Austin and served as founding chairman of the Department of Economics at Florida International University and founding Director of the Division of Economics and Finance at the University of Texas at San Antonio. The Truett;s have a wealth of consulting experience and include among their clients a number of Fortune 500 and Fortune 100 firms.
Lila and Dale Truett have written three economics textbooks. In addition, jointly and separately, they have contributed many articles to scholarly journals, among them the American Economic Review, the Southern Economic Journal, Applied Economics, the Journal of Productivity Analysis, the Journal of Risk and Insurance, the Journal of Development Economics, and the Journal of Economic Education. In addition to managerial economics and microeconomic theory, their research interests include industrial development and international trade. These have taken them to more than 30 countries in the past 15 to 20 years and given them an especially broad perspective on business and economic problem solving.
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Hardcover. Condition: Very Good. Copyright 2001 by South-Western College Publishing, a division of Thomson Learning. By Lila J. Truett and Dale B. Truett. Stated seventh edition and first printing. Very good to like new hardcover. No dj as issued. It has no shelf or edge wear and the binding is tight. The pages have some highlighting but otherwise they are clean and free of rips and creases. 0324019076. Packaged using bubble wrap and a sturdy cardboard box. Tracking number provided for no extra cost. Thank you for supporting our small town, family owned book store. Seller Inventory # JWB9281600081
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