Items related to Marketing Management: Cases for Creative Problem Solving
Synopsis
This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.
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Marketing Management: Cases for Creative Problem Solving
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Book in Good condition. Seller Inventory # 9780324027372-good
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Marketing Management: Cases for Creative Problem Solving
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Fair. Book in Fair condition. Seller Inventory # 9780324027372-acceptable