This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.
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Book Description Cengage Learning, 2000. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110324027370
Book Description Dame Publishing. PAPERBACK. Book Condition: New. 0324027370 New Condition. Bookseller Inventory # NEW7.1032835
Book Description Dame Publishing, 2000. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0324027370