Strategize! Experiential Exercises in Strategic Management - Softcover

Siciliano, Julie I.; Gopinath, C.

Softcover

ISBN 10: 0324066538 ISBN 13: 9780324066531

Publisher: South-Western College Pub, 2001

Synopsis

Strategize! allows learners to try out the strategy models and concepts and get feedback regarding their understanding and application of strategic management theory. The book presents a number of experiential exercises and projects for use in class and assignments. Because the exercises include thought, action, and feedback-assessment components, they promote an understanding of strategic management through comprehensive active learning. Strategize! offers an important complement to any standard strategic management text.

About this title

About the Author

Dr. Julie Siciliano, Dean of the School of Business and Professor of Management at Western New England University, holds B.S.B.A. and M.B.A. degrees from Western New England University and a Ph.D. in Strategic Management from the University of Massachusetts at Amherst. Her research focuses on board of director involvement in strategic management, the relationship between strategic planning and organizational performance, and the use of strategy scorecards for tracking strategy implementation progress. Her work has been published in Nonprofit & Voluntary Sector Quarterly, Organization Management Journal, Journal of General Management, Journal of Management Education, Journal of Education for Business, and Business Horizons. She is author of the Board's Role in the Strategic Management of Nonprofit Organizations (Garland Publishing) and is co-author of Strategize! Experiential Exercises in Strategic Management, 3rd ed. (Cengage Publishing), Management: Responsibility for Performance (McGraw-Hill) and Sport Management (South-Western College Publishing and Elsevier Publishers). Her research has been funded by grants from the Rockefeller Foundation through Yale University's Program on Nonprofit Organization, the Filene Institute through the University of Wisconsin at Madison, and from the Institute of North American Trade and Economics at the University of Massachusetts. Before entering academia, Dr. Siciliano held marketing management positions at Worthington Compressors, Inc., in West Springfield, MA, and in Buffalo, NY.

Edition details

• Publisher: South-Western College Pub
• Publication date: 2001
• ISBN 10: 0324066538
• ISBN 13: 9780324066531
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 208