Items related to Grademaker Study Guide to accompany Marketing
Synopsis
All questions are in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapters includes application questions, many in the form of short scenarios, and agree/disagree questions to help readers articulate the concepts they are trying to master. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help readers improve their test scores. Every chapter opens with a pre-test to help learners assess their level of understanding before beginning to review. Other review tools in the chapter include chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.
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About the Author
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
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Seller Image
Grademaker Study Guide to accompany Marketing
Published by
South-Western College Pub, 2001
ISBN 10: 0324068638
ISBN 13: 9780324068634
Used
Softcover
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # ZWV.0324068638.G
Seller Image
Grademaker Study Guide to accompany Marketing
Published by
South-Western College Pub, 2001
ISBN 10: 0324068638
ISBN 13: 9780324068634
Used
Softcover
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # BVV.0324068638.G