International Marketing - Hardcover

Jain, Subhash C.

Hardcover

ISBN 10: 0324100868 ISBN 13: 9780324100860

Publisher: South-Western Pub, 2000

Synopsis

INTERNATIONAL MARKETING, 6e is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice.The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the reader's interest. Additionally, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

About this title

About the Author:

Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.

Review:

1. Kodak vs. Fuji. 2. Curtis Automotive Hoist. 3. Farggi. 4. Hatfield Graphics, Inc. 5. PBS (A) and PBS (B). 6. Colgate-Palmolive Company. 7. Currency Concepts International. 8. Outback Goes International. 9. California Foods Corporation. 10. Chivaly International. PART 3. 11. U. S. Automakers in Asia. 12. Nestle (Ghana) Ltd. 13. EQ Bank. 14. Kellogg in Europe. 15. The Gillette Company. 16. IKEA. 17. NOVA Biomedical and the Iran Deal. 18. The Clondike Works. 19. All Shave in Saudi Arabia. 20. Seagram Co. 21. Carvel in Beijing. 22. Hewlett Packard: DesignJet Online. 23. The Kellogg Company. 24. Avon Products, S.A. de C.V. 25. Connecticut Corporation (Japan). 26. FedEx and UPS in China--Competing with Contrasting Strategies. 27. PSA Peugeot Cittroen. 28. ABB in China: 1998. 29. Barossa Winery. 30. MacDermid, Inc.

About this edition

• Publisher: South-Western Pub
• Publication date: 2000
• ISBN 10: 0324100868
• ISBN 13: 9780324100860
• Binding: Hardcover
• Edition number: 6
• Number of pages: 520