Promotion and Integrated Marketing Communication - Hardcover

Semenik, Richard J.

Hardcover

ISBN 10: 0324125682 ISBN 13: 9780324125689

Publisher: Thomson South-Western, 2001

Synopsis

Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.

About this edition

• Publisher: Thomson South-Western
• Publication date: 2001
• ISBN 10: 0324125682
• ISBN 13: 9780324125689
• Binding: Hardcover
• Number of pages: 592