How to List and Sell Residential Real Estate Successfully - Softcover

Barb Schwarz

9780324139655: How to List and Sell Residential Real Estate Successfully

Softcover

ISBN 10: 0324139659 ISBN 13: 9780324139655

Publisher: South-Western Educational Pub, 1995

Written by a top-producing Broker and one of the nation's most knowledgeable and entertaining professional speakers, this best-selling text provides a complete step-by-step, proven program for designing and implementing a successful, professional real estate career. Packed with examples, forms, charts, instructions, and illustrative anecdotes, it offers a comprehensive source of real-life, practical information that real estate agents (new and experienced) can use to be more successful in the business.

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From the Back Cover:

Key Benefit: This unique book provides a comprehensive and practical introduction to the resources, strategies, and skills essential for success as a real estate professional. Based on the author's own experience as a real estate agent, this book is a complete, detailed, and ready-to-go program for training real estate agents. It will provide new agents with the ability to list and sell quickly. Key Topics: The book provides a variety of proven techniques and strategies for listing and selling real estate. Each is based on truth and fact, rather than manipulation. It reveals how listings are won and priced to sell using strategies to persuade the home owner. These strategies instruct the agent to educate the homeowner and remove misconceptions about pricing. It also addresses strategies to convince owners who are selling their own home that using an agent is in their best interest. These are based on the owner's needs rather than those of the realtor. It also demonstrates methods for getting organized, including the latest high tech communication and organizational tools. It also includes several practical features: Breakaway Forms, 16 forms specific to real estate agents; A 21-day Breakaway Program, to get new agents up and running within 30 days; and The 3 Circle Formula, showing how agents can prevent sales slumps. Market: An essential resource for every real estate professional.

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