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Synopsis
Management of Strategy in the Marketplace is designed to compliment Global Corporate Management in the Marketplace: An Online Simulation in Business Strategy. The text providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they won't stumble out the blocks once simulation play begins.
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About the Author
Ernest R. Cadotte is a professor of marketing at the University of Tennessee, where he teaches courses in integrated business management and market opportunity analysis. He holds a Ph.D. in marketing and logistics from Ohio State University, an M.B.A. in management science from the University of Colorado, and a B.S. in psychology from Michigan State University. His research interests include breakthrough work in customer satisfaction, channel management, market opportunity analysis, and psychological measurement. As a consultant, he developed a market analysis program for technology transfers at Oak Ridge National Laboratory and has advised a number of technology-based businesses. While at the University of Tennessee, Dr. Cadotte developed Marketplace, an integrated business simulation, with the goals of breaking business disciplines out of their own silos and of making business education more holistic. Used around the world in more than 100 universities and in numerous corporate training programs, Marketplace delivers top-quality management education to a broad and growing audience. He has published widely in the academic press, including Journal of Marketing Research, Journal of Marketing, Research in Marketing, and Cornell Quarterly.
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The Management of Strategy in the Marketplace
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The Management of Strategy in the Marketplace
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-125-565
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The Management of Strategy in the Marketplace
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South-Western, 2003
ISBN 10: 0324175752
ISBN 13: 9780324175752
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Seller: Abyssbooks, Crestone, CO, U.S.A.
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Soft cover. Condition: Very Good. 1st Edition. Crisp and clean with minimal wear. Seller Inventory # 4825