Interactive Text, Microeconomics: A Contemporary Introduction with Access Card and InfoTrac College Edition - Softcover

McEachern, William A.

Softcover

ISBN 10: 0324178093 ISBN 13: 9780324178098

Publisher: South-Western College Pub, 2002

Synopsis

This very successful textbook is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive knowledge of economics, building upon real-life situations. Microeconomics Interactive Text by William McEachern combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides learners with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package Â- no Â"assemblyÂ" is required. Microeconomics Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track learner self-assessment scores, broadcast notes to learners, and send electronic messages to learners.

About this title

About the Author

William A. McEachern began teaching large sections of economic principles when he joined the University of Connecticut in 1973, and in 1980, he started offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. Professor McEachern has published books and monographs on public finance, public policy, and industrial organization, and his research has appeared in a variety of journals, including Economic Inquiry, National Tax Journal, Journal of Industrial Economics, Kyklos, and Public Choice. He is founding editor of The Teaching Economist, a newsletter that focuses on teaching economics at the college level, and of The Connecticut Economy: A University of Connecticut Quarterly Review. Professor McEachern has advised federal, state, and local governments on policy matters, and he directed a bipartisan commission examining Connecticut's finances. He has been quoted in media such as the New York Times, London Times, Wall Street Journal, Christian Science Monitor, USA Today, and Reader's Digest. He was born in Portsmouth, New Hampshire, earned an undergraduate degree with honors from Holy Cross College, spent three years in the army, and earned an M.A. and Ph.D. from the University of Virginia.

Edition details

• Publisher: South-Western College Pub
• Publication date: 2002
• ISBN 10: 0324178093
• ISBN 13: 9780324178098
• Binding: Paperback
• Language: English
• Edition number: 6
• Number of pages: 480