Business Communication: Process and Product 4Th Edition (Interactive Text) - Softcover

Guffey, Mary Ellen

Softcover

ISBN 10: 0324188803 ISBN 13: 9780324188806

Publisher: South-Western College Pub, 2003

Synopsis

Business Communication Interactive Text: Process and Product, 4th takes users through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. Interactive Text combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides users with active learning tools and tutorials , and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package ? no "assembly" is required. Business Communication Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track learner self-assessment scores, broadcast notes to learners, and send electronic messages to learners.

About this title

About the Author

Mary Ellen Guffey is Emerita professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree, summa cum laude, in business education from Bowling Green State University; a master's degree in business education from the University of Illinois, where she held a fellowship; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College.

She is the author of BUSINESS COMMUNICATION: PROCESS AND PRODUCT, a leading textbook in the field. She has also written BUSINESS ENGLISH, which serves more students than any other book in its field; PROFESSIONAL ENGLISH, ESSENTIALS OF COLLEGE ENGLISH, and ESSENTIALS OF BUSINESS COMMUNICATION, the leading text/workbook in its market. Dr. Guffey serves on the review board of the Business Communication Quarterly of the Association of Business Communication.

A teacher's teacher and leader in the field, Dr. Guffey acts as a partner and mentor to hundreds of business communication instructors across the country. Her workshops, seminars, newsletters, articles, teaching materials, and Web sites help novice and veteran business communication instructors achieve effective results in their courses. She maintains comprehensive Web sites for students and instructors. Her print and online newsletters are used by thousands of instructors in this country and abroad.

Edition details

• Publisher: South-Western College Pub
• Publication date: 2003
• Language: English
• ISBN 10: 0324188803
• ISBN 13: 9780324188806
• Binding: Paperback
• Edition number: 4
• Number of pages: 441