International Marketing - Hardcover

Czinkota, Michael R.; Ronkainen, Ilkka A.

3.93

41 ratings by Goodreads

Hardcover

ISBN 10: 0324190468 ISBN 13: 9780324190465

Publisher: South-Western College Pub, 2003

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A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

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About the Author:

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Review:

�€œThe size of the book is good for both quarter systems and semester systems. The topics are very well organized and very well developed. It is easy to read and easy to understand; the examples and visuals are very well selected.�€

"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."

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