Items related to Introduction to Business with Infotrac
Synopsis
This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the course requires. Practical focus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-building projects. The Coca-Cola annual report is available with each copy of the text; exercises and discussion following each chapter reference the annual report and show practical applications of chapter topics. Small Business Survey provides a reality-based picture of how small business managers conduct day-to-day business. CHC: Small Business Dilemma tracks a College Health Club business from start-up through topics tied to each chapter in the text. Spotlight on Technology features show the integration of technology and business. The Surfing the Net feature provides a foundation for student comprehension of the Internet without requiring computer access; featured Internet URL addresses are listed at the end of each chapter. Unique software available with the text helps students learn to run their own business and invest in the stock of a business.
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About the Author
Jeff Madura serves as the SunTrust Bank Professor of Finance at Florida Atlantic University. The recipient of multiple awards for excellence in teaching and research, Dr. Madura has written several successful finance texts, including FINANCIAL MARKETS AND INSTITUTIONS. His research on international finance has been published in numerous journals, including JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS; JOURNAL OF MONEY, CREDIT AND BANKING; FINANCIAL MANAGEMENT; JOURNAL OF FINANCIAL RESEARCH; and FINANCIAL REVIEW. Dr. Madura has served as a consultant for international banks, securities firms, and other multinational corporations. In addition, he is a former director of the Eastern Finance Association and a former director and president of the Southern Finance Association. He earned his B.S. and M.A. from Northern Illinois University and his D.B.A. from Florida State University.
Review
I feel that this text is excellent overall. The use of flow charts is wonderful. The language is plain, simple, and very readable. Overall the coverage and organization are both excellent. The features are uniformly wonderful. I particularly enjoyed the real world examples. Business Online and Internet applications are great ideas.
The Madura text is more current in data and relevant information. It is up to date with businesses that are currently doing business and the pictures are current to today's market place. The people in the pictures can be identified with as current business people. This adds credibility and reality to the material. It is a lot easier to teach when students can identify what is taught with reality rather than the abstract. This text goes a long way to help achieving that goal.
Madura has done an overall outstanding job in his presentation of the text with all of the necessary ancillary materials included.
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