Retailing - Hardcover

Dunne, Patrick M.; Lusch, Robert F.

Hardcover

ISBN 10: 0324201397 ISBN 13: 9780324201390

Publisher: South-Western College Pub, 2004

Synopsis

This 5th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.

About this title

About the Authors

Patrick M. Dunne, who recently retired from the Rawls School of Business at Texas Tech University, received his Ph.D. in marketing from Michigan State University and his B.S. from Xavier University. In more than 40 years of university teaching, Dr. Dunne taught a wide variety of marketing and distribution courses at both the undergraduate and graduate levels. In addition to his tenure at Texas Tech, Dr. Dunne has taught at Michigan State University, Drake University, and the University of Oklahoma, and he has been honored throughout his career with several university teaching awards. His research has been published in many of the leading marketing and retailing journals, and he has authored more than 20 books, many of them with RETAILING, Seventh Edition, co-author Robert F. Lusch. Dr. Dunne's books have been printed in seven languages. Dr. Dunne has served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association, and he has been an active consultant to retailers ranging from supermarkets to shopping malls.

Robert F. Lusch holds a Ph.D. from the University of Wisconsin-Madison. He is the James and Pamela Muzzy Chair in Entrepreneurship and Executive Director of the McGuire Center for Entrepreneurship in the Eller College of Management at the University of Arizona. Previously he served as Dean of the M.J. Neeley School of Business at Texas Christian University and Dean of the Michael F. Price College of Business at the University of Oklahoma. Professor Lusch is a previous editor of the Journal of Marketing, which is the oldest scholarly journal in marketing and the most cited. He has also served as Chairperson of the American Marketing Association, which is the largest professional association of marketing practitioners and educators. Currently he serves as AMA Vice President Publications. He is a two-time recipient of the AMA/Maynard Award for Theoretical Contributions to Marketing, and also is the recipient of the Academy of Marketing Science Outstanding Marketing Educator Award, AMA/Sheth Foundation Award for Long-Term Contributions to Marketing Thought, and the Lybrands Medal in Accounting. An author of over 150 publications his articles over the last five years have appeared in Marketing Science, Journal of Marketing, Journal of Operations Management, Journal of Retailing, IEEE-Intelligent Systems, IBM Systems Journal, Journal of the Academy of Marketing Science, Organizational Dynamics and others.

Edition details

• Publisher: South-Western College Pub
• Publication date: 2004
• Language: English
• ISBN 10: 0324201397
• ISBN 13: 9780324201390
• Binding: Hardcover
• Edition number: 5
• Number of pages: 594