Managing Risks for Corporate Integrity: How to Survive An Ethical Misconduct Disaster - Hardcover

Brewer, Lynn; Chandler, Robert; Ferrell, O. C.

Hardcover

ISBN 10: 0324203519 ISBN 13: 9780324203516

Publisher: Cengage Learning, 2006

Synopsis

Ethical misconduct can shipwreck your company. Avoid scandal with MANAGING RISKS FOR CORPORATE INTEGRITY: HOW TO SURVIVE AN ETHICAL MISCONDUCT DISASTER. Inside, you'll discover powerful insight into dealing with, and preventing, ethical disasters. You'll not only learn how to identify, illustrate, and define ethical misconduct; you'll get the expert's guide to preventing, mitigating, coping with, responding to, and surviving ethical disasters. In today's world, MANAGING RISKS FOR CORPORATE INTEGRITY: HOW TO SURVIVE AN ETHICAL MISCONDUCT DISASTER is a must-read for every business leader.

About this title

About the Authors

Lynn Brewer is a former Enron executive and author of Confessions of an Enron Executive: A Whistleblower's Story. Since leaving Enron, Ms. Brewer has become an outspoken advocate for corporate integrity and has received numerous awards in recognition of her contributions to society. She is the Founder and CEO of The Integrity Institute which assesses and certifies the structural integrity at the request of organizations for the benefit of their stakeholders.

Robert C. Chandler is Communication Division Chair and the Blanche E. Seaver Professor of Communication at Pepperdine University in Malibu, California. He is a nationally recognized scholarly researcher, corporate speaker & trainer, and seminar leader in the fields of organizational crisis communication, including ethical misconduct disasters; crisis management team selection, training, and leadership; communication and conflict; intercultural and multicultural communication dimensions, including workforce diversity; as well as employee and organizational communication assessment and enhancement.

O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as Chair of the Colorado State University Marketing Department. He also has been on the faculty of the University of Memphis, Texas A&M University, and Illinois State University. He received his PhD in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the Journal of Micromarketing. Dr. Ferrell is the coauthor of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF PUBLIC POLICY MARKETING, among others.

Edition details

• Publisher: Cengage Learning
• Publication date: 2006
• Language: English
• ISBN 10: 0324203519
• ISBN 13: 9780324203516
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320