A text that offers clear, concise, and practical real world treatment of key financial management topics with the assumption readers have little knowledge of financial concepts. Advanced math is eliminated from the theory sections and everyday math is geared towards making the material useful yet understandable, supported by numerous worked-out examples and graphical and intuitive presentations of math where appropriate. Written by a former CFO, the book offers practical, real-world discussion of key topics, including cross-functional coverage of the agendas and biases decision-makers across the firm may bring to a financial proposal.
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William R. Lasher has a unique background spanning both education and practice in finance that allows him to offer unique, firsthand insights into the world of financial management within this text. Prior to entering full-time academics, he worked for Texas Instruments, Harris Corporation, and the Pacific Telesis organization. He has held positions as a planner, a controller, and a subsidiary CFO. While working in business, Lasher served as an adjunct professor at the University of Dallas, the University of Texas at Dallas, and Golden Gate University in San Francisco. In 1988, he moved into a full-time position in education with Nichols College. Dr. Lasher holds a B.S. and an M.B.A. from Columbia University and a Ph.D. from Southern Methodist University. He is a certified public accountant and has published books on business planning, franchising, and the strategic management of small firms.Review:
The book was wonderful. It had well thought out examples that really painted clear pictures of what the author was trying to convey.
The Book really de-complicated some ideas that were previously confusing.
Very well designed book, information and lessons were presented so that classroom examples were not needed.
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Book Description South-Western, 2004. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110324221509
Book Description South-Western 2004-01-05, 2004. Paperback. Book Condition: New. 4th. 0324221509. Bookseller Inventory # 720511