This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
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A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.Review:
The writing exercises presented are a blessing for any teacher. The clarity of the writing sections of the text permits students to learn proper business writing and grammar. The clear examples and exercises provide the student with ample writing practice. Overall, an excellent text that will teach students proper business writing.
I've taught Business Communication since 1999 at Los Medanos College, and every semester the students comment on how much they like Essentials of Business Communication and especially the Web site. As an instructor I particularly enjoy the number of supplemental items that make my job easier, more interesting, and fun for the students and myself, and, most importantly, educational. Dr. Guffey is a dedicated and passionate professional, and instructors and students both benefit greatly from her textbooks.
Guffey seems to have her hands on the pulse of not only what is currently needed by students and instructors, but is looking toward what might be needed in the future. I think this is what has always made her textbooks seem more current than some of the other texts out there.
Essentials is a big hit with my students. While they are working through all the exercises and sharing their completed case problems with each other, I am enjoying the ease provided the instructor. The instructor's manual, electronic test bank, transparencies, and annotated teacher's text are wonderful tools. I am amazed at the total number of items available to help me!
I'm using WebTutorÃ¢â€žÂ¢ for the first time and so far, I'm impressed with the product! I fell in love with EBC just reviewing it over the Internet, and WebTutorÃ¢â€žÂ¢ is an awesome complement to your text!
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Book Description Thomson South Western, Mason, OH, 2005. Softcover. Book Condition: New. 6th Edition. Still in Shrinkwrap, Includes Infotrac and CD Multiple copies available this title. Quantity Available: 15. ISBN: 0324233647. ISBN/EAN: 9780324233643. Pictures of this item not already displayed here available upon request. Inventory No: 1560793983. Bookseller Inventory # 1560793983
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97803242336431.0
Book Description South-Western College Pub, 2004. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX0324233647
Book Description South-Western College Pub, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # M0324233647
Book Description South-Western, Div of Thomson Le, 2004. Paperback. Book Condition: New. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Bookseller Inventory # mon0000430321