Hunter or Hunted?: Technology, Innovation and Competitive Strategy - Hardcover

Rochlin, Dave

Hardcover

ISBN 10: 0324261284 ISBN 13: 9780324261288

Publisher: Cengage Learning, 2005

Synopsis

For business executives, complexity and uncertainty often characterizes the competitive landscape and strategic choices surrounding technology and innovation. In this fascinating and enjoyable new read, e-business expert Dave Rochlin dispels many of the myths, and outlines the primary factors which determine why some firms thrive while others flop in adopting or introducing new technology. Drawing from his exhaustive research as well as his personal experiences as consultant, executive, and educator, Rochlin delivers practical advice to give readers a thorough understanding of the complex high-tech environment. He also provides numerous examples from other prominent experts in the field, enabling readers to learn from the mistakes and successes of those who have blazed the high-tech trail before them. Offering a holistic view of innovation, technology, and competitive strategy, this unique book blends contemporary and classical research theory, a historical perspective, and the current best practices from industry.

About this title

About the Author

Dave Rochlin is a long-time technology executive, author, and consultant, with a background in product innovation, information services, networking, consumer technology, and enterprise software across a number of firms and industries. He has degrees form the Haas School at UC Berkeley, and The Kellogg School at Northwestern University, where he graduated Beta Gamma Sigma. Dave developed and teaches the e-business and technology strategy course for the executive MBA program in the St. Mary's College of California Graduate School of Business, where he has been a part-time faculty member since 2001. He has also developed and conducted advanced e-business and e-commerce certification courses in the United States, Europe and the Middle East, and has been quoted on or written about technology related issues for a number of industry leading publications.

From the Back Cover

Hunter or Hunted? Technology, Innovation, and Competitive Strategy

A book focused on making better strategic decisions in the face of technology

"Rochlin s ambitious book will reset how businesses approach strategy development. This is a forward-looking and accessible guide to help executives understand and tackle one of their most vexing challenges: how to thrive in an era of ever-changing technologies. Whether you are a business executive, investor, or entrepreneur, you should read this book." Michael W. McLaughlin, Principal Deloitte Consulting LLP, and coauthor of Guerrilla Marketing for Consultants

"An exceptionally lucid and engaging book. (Rochlin) explains the core concepts of high technology strategy and illustrates them with a remarkably wide range of prominent examples. It is a modern treatment of the topic with no equal. He makes these lessons accessible and helps a strategist avoid the most common errors. It is rare to have a book on this topic delivered with such wit and style. It is a difficult book to put down." Dr. Shane Greenstein, Elinor and Wendell Hobbs Professor of Management and Strategy - Kellogg School of Management, Northwestern University

"By drawing on a variety of research into the patterns that characterize the successful introduction of new technology, Rochlin has put together a useful resource for anyone engaged in developing strategy vis a vis innovation and change. Written in a style that is engaging for the average executive, but with insight for even the most advanced of technologists." Robert Frick, Former Vice Chairman of the Board and CFO of Bank of America, Current board member of several public and private companies.

"It is informative, well organized, very enjoyable to read, has many interesting and memorable examples " Susan McEvily, University of Pittsburgh

"This is an excellent book on managing innovation and technology in today s dynamic changing market environment. The author explains theoretical concepts and business practices in an easy understandable manner. For instructors, this book would assist you in explaining advanced theories and the latest business practices of innovation and technology management. It s an excellent book that every manager, not just in high-tech industries, should read." Chung-Shing Lee, Pacific Lutheran University

Edition details

• Publisher: Cengage Learning
• Publication date: 2005
• Language: English
• ISBN 10: 0324261284
• ISBN 13: 9780324261288
• Binding: Hardcover
• Edition number: 1
• Number of pages: 300