Business Communication (with CD-ROM and InfoTrac) - Hardcover

Krizan, A.C. "Buddy"; Merrier, Patricia; Jones, Carol Larson

Hardcover

ISBN 10: 0324272251 ISBN 13: 9780324272253

Publisher: South-Western College Pub, 2004

Synopsis

Business Communication, 6th Edition, presents basic business communication fundamentals by using practical applications. It is designed to assist students in achieving academic and career success through the development of excellent communication skills. In depth discussion of current communication topics include: workplace diversity, electronic technology, correspondence applications, proposals, business plans, special reports, visual aids, teamwork, interpersonal communication, listening and nonverbal messages, presentation skills, and employment communication. Your students will understand and possess the skills needed to achieve success in their business communication through the use of the Sixth Edition.

About this title

About the Authors

Dr. A.C. "Buddy" Krizan is professor emeritus in the College of Business and Public Affairs at Murray State University. Formerly, he served as assistant dean, department chair, and professor in the College of Business and Public Affairs. He began teaching business communication courses, seminars, and workshops in 1977. He has conducted research on a variety of topics including basic business communication, resume content, visual aids, proposals, and written and oral messages. He has served in leadership positions for national, state, and local professional organizations. Buddy has made presentations at numerous professional conferences and has published in many professional journals.

Dr. Pat Merrier is a professor in the Finance and Management Information Sciences Department at the University of Minnesota Duluth. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations. Assistant Academic Vice Chancellor, Acting Athletic Director, union president, and NCBEA president are among the posts she has held. Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. In recent years, she's gravitated toward collaborative, interdisciplinary research.

Dr. Carol Larson Jones is a Professor in the Management and Human Resources Department at California State Polytechnic University, Pomona, in Pomona, California. Carol has been instrumental in developing innovative approaches for teaching communication skills and principles of management at the high school, community college, and university level for more than 25 years. Her current research, writing, and presentation areas include: international education, diversity in the workplace, women in development, internships, English-as-a-Second Language, and groupware. Carol has made presentations at numerous professional conferences and has published in many professional journals. She has traveled, studied, and worked overseas in China, Swaziland, Poland, Hong Kong, Vietnam, and various other European countries. Carol has also served in leadership positions for national, state, and local professional organizations and is currently the National Business Education Association President-Past President.

Edition details

• Publisher: South-Western College Pub
• Publication date: 2004
• Language: English
• ISBN 10: 0324272251
• ISBN 13: 9780324272253
• Binding: Hardcover
• Edition number: 6
• Number of pages: 665