Out of Context: A Creative Approach to Strategic Management - Softcover

Wagner Weick, Cynthia

 
9780324274127: Out of Context: A Creative Approach to Strategic Management
Softcover
ISBN 10: 0324274122 ISBN 13: 9780324274127
Publisher: South-Western College Pub, 2004

Synopsis

Out of Context complements traditional texts in strategic management rather than substitutes for them. It helps readers to think about strategy conceptually and creatively, not just analytically, with a useful tool to achieve that end. Using metaphor as the principal means to uncover new insights, Wagner Weick has assembled a set of challenging resources. Combining readings from a wide-ranging mix of disciplines-sports, science, philosophy, art, and military history-with thoughtful introductions and thought-provoking discussion questions. Contributing authors include academics, such as Henry Mintzberg (McGill) and Kathleen Eisenhardt (Stanford), and practitioners, such as Boston Consulting Group founder Bruce Henderson.

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About the Author

Dr. Cynthia Wagner Weick is Professor of Management at University of the Pacific, in Stockton, California, where she has been a faculty member for over twelve years. She has academic training and industry experience in both business administration and the biological sciences, and has held positions in strategic planning and technology management at Pioneer Hi-Bred International, the United Nations Development Program, and Battelle Columbus Laboratories. She earned her doctorate at the Wharton School, University of Pennsylvania, and her M.S. and B.S. at the Ohio State University.

"About this title" may belong to another edition of this title.

Publisher
South-Western College Pub
Publication date
2004
Language
English
ISBN 10 
0324274122
ISBN 13 
9780324274127
Binding
Paperback
Edition number
1
Number of pages
144