Synopsis
This is a streamlined version of de Wit and Meyer s successful text, Strategy: Process, Content, Context. It contains a range of articles with text contextualising the debates around key issues, allowing a wide range of views to be explored within each debate.
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About the Author
Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group The Practice of Strategy , as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.
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Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage
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