Global Strategy (with World Map and InfoTrac) - Hardcover

Peng, Mike W.

Hardcover

ISBN 10: 0324288522 ISBN 13: 9780324288520

Publisher: South-Western College Pub, 2005

Synopsis

International business involves at least two sides, foreign multi-national enterprises (MNEs) and local firms. Global strategy used to be the domain of large MNEs built up in developed countries, now there exists numerous smaller, international firms originating in emerging economies. Some of these companies can best be thought of as "born global" firms. The recent rise of e-commerce has greatly lowered the entry barriers for these firms to go international. The rising interest in smaller firms reflects current trends in entrepreneurship. Historically, business students have been prepared for a corporate career, especially in the Fortune 500 sector. Large corporations, now often in the business of downsizing and entrepreneurial firms are usually the engine of job creation and economic growth throughout the world. This is an important trend for students to understand and strategize. GLOBAL STRATEGY is the first to focus on how newer companies and companies from emerging economies compete, both inside and outside of their home markets. The author examines local companies' strategies in emerging economies, as MNEs' competitors, collaborators, and/or acquisition targets. This book is unique in its thorough study of Mergers and Acquisitions (M&A) strategies. Global foreign direct investment continues to rise along with cross-border M&As . Increasingly, MNEs are investing a disproportionately higher amount of their resources in emerging economies, in essence, making their strategy more balanced and more global. This balanced understanding of international business is critical to discovering current cutting-edge practices in the field. The text examines the ramifications of a more balanced approach for multi-national enterprises.

About this title

About the Author

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.

Review

"There is nothing else like this text. The other books available either need lots of international supplementation or (in the case of the global/international business texts) they are really international management books and not strategy books. This book is definitely needed for Global Strategy classes."

"I would not hesitate to adopt this text for MBA candidates, as it is replete with relevant, illustrative and current examples and case studies."

"I really like the idea of concentrating on different regions, such as China/Asia, Central and Eastern Europe, Latin America and Africa, rather than the Triad. I am also impressed with the objective of presenting a globally-centered perspective rather than the US-centered point of view of many texts on the market."

"This text challenges students to critically reflect about the basic institutions and ethics that capitalism - and thus business behavior - is built upon. Too many texts take basic principles as a given and reduce business classes to teaching students how to make the most money. However, if universities wish to teach business, they have to provide more then recipes. Peng helps them with accomplish this. Chapter 12, Strategizing with Corporate Social Responsibility is a major innovation! I believe that confronting students already at early stages of their education with ethical issues affecting business will sensitize them to reflect over ethics throughout their education, and - hopefully - make them."

"I like the proposed length; too many texts are so long I can't imagine most students really absorbing (as opposed to merely memorizing details) all the material. I also like the writing. The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field."

About this edition

• Publisher: South-Western College Pub
• Publication date: 2005
• ISBN 10: 0324288522
• ISBN 13: 9780324288520
• Binding: Hardcover
• Edition number: 1
• Number of pages: 608